In June 2025, we took a bold and meaningful step: we became Fintua.
This wasn’t just a change of name or logo. It was the public expression of something that had been evolving behind the scenes for years – an acceleration of our mission, a deepening of our identity and a future-facing commitment to our clients around the world.
As CEO, I’d like to share why we made this change, what it means for the businesses we serve, and what hasn’t changed at all.
From Taxback International to Fintua: A natural evolution
Many of you have known us as Taxback International, a name that served us well for 25 years. We built our reputation on trusted VAT reclaim services and grew to serve some of the largest global enterprises, supporting indirect tax recovery across over 180 countries.
But over time, our clients’ needs changed and so did we.
We didn’t just grow bigger. We grew smarter, faster and more connected. Our work expanded beyond reclaim into full indirect tax compliance, real-time reporting, e –invoicing, payments to authorities, API integrations and automated solutions like Comply.
We had become more than a service provider. We had become a technology-first business, a specialist in indirect tax automation, data intelligence and digital compliance.
That transformation deserved a name that matched the scale and ambition of what we do today.
So we created Fintua.
What Fintua means
The name Fintua reflects two worlds we operate in every day.
“Fin” represents our fintech core – smart, agile and data-driven.
“Tua” comes from the Irish word tuath, meaning “tribe” or “community.”
Together, they signal who we are:
A global fintech business with a human focus, born in Ireland, powered by people and built to serve finance and tax teams around the world.
It’s a name that honours our heritage while pointing to our future. It gives us the space to talk about our technology, our values and our vision in a way that goes beyond tax reclaim and toward something much bigger:
Empowering businesses to move faster, smarter and more confidently in a complex tax environment.
What’s changed – and what hasn’t
What’s changed
Our rebrand is much more than a visual refresh. It reflects deep, strategic shifts:
- We’re now a solution-first company.
Our core solutions are Comply, Recover, eInvoice and Pay. These solutions automate VAT compliance and recovery, enable e-invoicing, handle cross-border payments and offer full visibility to our clients.
- Our Comply solution integrates with any ERP system or other accountancy systems and is now available on the SAP Store – the online marketplace for SAP and partner offerings. Listing Comply on the SAP store marks a pivotal step in transforming how global enterprises manage indirect tax. Organisations can now embed a fully automated VAT compliance solution straight into their infrastructure, transforming a traditionally manual, error-prone process into a seamless, audit-ready workflow.
- We’ve invested heavily in engineering and product design.
Our user experience is at the forefront of our all solutions. With our new rebrand we’ve improved the UI of our core solutions for our clients which feature user-friendly designs making them easier to use. Our solutions are built to support tax and finance teams with minimal friction and maximum insight. Our talented team with over 25 years’ experience in product development, indirect tax advisory, consultancy and research are shaping our future-ready solutions and supporting our journey.
What hasn’t
- Our people-first culture.
Whether you work with our support teams, product specialists or compliance leads, you’ll still experience the same approachable and friendly service you’ve come to expect.
- Our deep expertise in VAT and indirect tax.
We were born from tax knowledge and that foundation remains the bedrock of everything we build.
- Our commitment to your success.
We don’t just sell software – we solve problems. We listen. We tailor. We evolve with you.
What this means for you
If you’re already a client, you’ll see continuity – plus more clarity, more tools and of course, more innovation.
If you’re meeting us for the first time, we want you to know what we stand for:
We believe indirect tax doesn’t have to be difficult. It can be streamlined, automated, compliant by design. It can be a strategic advantage, not just a burden.
Fintua exists to make that possible – through brilliant technology, smart integrations and expert support.
Our vision going forward
We are entering a new era of tax and finance.
Governments are going digital. Regulations are accelerating. Teams are expected to do more with less. And CFOs are looking for platforms that bring simplicity, control and insight to the complexity of global tax.
At Fintua, we’re here to lead that charge – with technology that’s:
- Progressive – always evolving to stay ahead of global mandates.
- Empowering – giving your teams tools they can actually use.
- Collaborative – designed to integrate with your systems, teams and workflows.
- Perceptive – built with intelligence, so you don’t miss what matters.
These values are more than marketing language. They guide how we build, how we support and how we show up every day.
We started in Ireland with a mission to simplify tax.
Today, our mission is global. Our reach has expanded, our tools have scaled and our ambition has grown.
But the heart of what we do – making life easier for tax and finance teams has never changed.
Becoming Fintua is a declaration of who we’ve become and what we’re here to do. We’re proud of where we’ve come from and even more excited about where we’re going.
Thank you for being part of this journey.
Let’s go forward, together.
Authors
Catherine Quirke
Catherine is a seasoned executive with over two decades of experience steering global organisations to success. As CEO and Board Director of Fintua, she has consistently delivered exceptional results, while driving significant revenue growth, spearheading strategic transformations and optimising operations across diverse international markets.
A dynamic and visionary leader, Catherine brings a wealth of expertise in international sales, negotiation, business development, marketing and operations. Her passion lies in cultivating high-performing teams, fostering innovation and guiding with a clear strategic vision and purpose. Adept at building strong commercial functions and aligning organisational vision with measurable outcomes, Catherine is committed to delivering sustainable growth and long-term value creation.
