ELEVATE brings you direct access to the insights shaping global indirect tax. Hear from industry leaders and experts as they break down the trends, technologies and legislative changes redefining compliance. 

Digital platforms and marketplaces are reshaping VAT enforcement. With platform liability rules expanding and transaction volumes scaling globally, compliance models must evolve rapidly. 

Discussion points:
  • How digital service models are testing the limits of VAT frameworks. 
  • Platform liability and real-time reporting 
  • What Cloudflare and Trendyol leading digital marketplaces reveal about building compliance at scale 

Hear from industry experts

Speakers

105714VAT compliance for digital services and marketplaces – Compliance at scale

Mariana Cardoso

Senior Tax Manager, Indirect International | Cloudflare

Mariana is an accomplished International Indirect Tax professional with 10 years of specialised experience in global taxation, compliance, and strategic planning. She holds a Bachelor’s degree in Management and further specialised with a Master’s degree in International Management, building a strong foundation in global business operations and finance. Her career began as an Indirect Tax Consultant at one of the prestigious Big Four accounting firms, where she gained comprehensive expertise advising clients on complex VAT and GST matters across various jurisdictions. Seeking to gain in-house operational experience, she transitioned to the chemical industry, managing the indirect tax landscape for a major industrial company.

Currently, Mariana serves as a key tax player at Cloudflare, a global cloud services and cybersecurity giant. In this role, she is responsible for all international indirect tax matters, which encompasses a broad and critical scope including Global Compliance, Audits, Managing tax authority inquiries and disputes, Tax Strategy & Planning. Mariana’s decade of experience spans consulting, industrial, and high-tech sectors, making her a dynamic and versatile expert adept at navigating the evolving complexities of the digital economy’s indirect tax environment.

106186VAT compliance for digital services and marketplaces – Compliance at scale

Davide Passannanti

VAT Manager | Trendyol
Since 2022, he has worked as the Indirect Tax Leader at Trendyol b.v., where he oversees large-scale tax transformations and process implementation across 25 jurisdictions, including Europe and the Gulf Cooperative Countries. His main responsibilities include coordinating indirect tax audits, managing escalations and directing VAT refunds.
Before joining Trendyol b.v. he worked for four years as Director at an Indirect Tax compliance firm in the Netherlands following six year at KPMG in Hungary contributing to the evolution of their indirect tax compliance business. He now lives in Den Haag, where he is actively trying to learn Dutch.
105439VAT compliance for digital services and marketplaces – Compliance at scale

Joe Healy

Chief Growth Officer

Joe Healy has over 20 years experience supporting clients ranging from start-ups to multinationals. Joe has driven strategy, solution development, business development and partner integration at Fintua for over 14 years and during his tenure Fintua has become the dominant global VAT technology and services provider in the market.